Asking for Money. And if that makes you uncomfortable, that's ok, and now this is the opportunity to fix that, because... The best fundraising campaigns start before the ask. Most athletic programs are 'episodic' and begin fundraising when they need the money. The strongest programs begin building support long before they need to make the ask. That means creating simple, consistent habits throughout the year: Share team and individual student-athlete accomplishments Highligh

“I don’t mind being the tip of the pyramid…I just don’t want to be the whole pyramid.” I received this invaluable perspective from a prominent program donor when I first got into fundraising, and it still stands true to this day. One of the easiest ways for an athletic program to hit a fundraising ceiling is to rely on the same loyal donors year after year. Those supporters are incredibly important. But sustainability requires growing the circle—not simply asking the existing