Athletic organizations often begin sponsorship sales by asking one question: “What companies should we contact?” There’s a better question to ask first: “Who already has a connection to us?” Before buying lists, sending hundreds of cold emails or chasing the biggest companies in your market, take inventory of the relationships that already exist around your program. Look at your alumni. Your parents. Your board members. Your coaches. Your vendors. Your former athletes. Your d

One of the conversations we have regularly with coaches at Fundraise4U is about alumni relations. Not transactional fundraising. Not just asking former players for money. Relationships. Your alumni are the history of your program. They wore the uniform before your current players. They experienced the wins, losses, bus rides, practices, friendships and moments that created the culture you inherited. And whether they graduated last year or 40 years ago, most still want to fee

This week, I had the chance to reconnect with a good friend—someone I’ve known for more than a dozen years. From the beginning, he has...

It’s funny how time flies when you’re working your tail off. All of a sudden, five amazing years have passed since we founded...

I am not a handy person. I cannot change my oil by myself, and I know it. My main role as a child when it came to ‘assisting’ on home...

A simple calendar. This is one of the most valuable tools that costs your organization virtually nothing to put together, but it can...

My first boss and mentor in college coaching, Matt Cushing, always told me that it was his role as our head coach was to help me (his...

Over the past several weeks, our hearts have been breaking for our friends in college, high school and club athletics, seeing playing...

The world changed, and we needed to change with it. Does this sound familiar? We at Fundraise4U.net were fortunate to have worked...

Organizations of all ages and levels have been confronted by the sheer reality that they need to develop a secondary plan for revenue...

You picked a hell of a time to start a new business, didn’t you? The (many) people who have asked this question...they have a point,...