One of the biggest mistakes athletic programs make is defining supporters only by how much money they give right now. Honestly, that's so short-sighted, and is more transactional than it is relational. Consider the former student-athlete who can’t make a meaningful financial contribution today—but is willing to mentor a current player. Or the parent who can’t write a large check—but can introduce you to the company where she works. Or the alumnus/alumna who hasn’t donated—bu

One of the conversations we have regularly with coaches at Fundraise4U is about alumni relations. Not transactional fundraising. Not just asking former players for money. Relationships. Your alumni are the history of your program. They wore the uniform before your current players. They experienced the wins, losses, bus rides, practices, friendships and moments that created the culture you inherited. And whether they graduated last year or 40 years ago, most still want to fee

I am not a handy person. I cannot change my oil by myself, and I know it. My main role as a child when it came to ‘assisting’ on home...