One of the biggest mistakes athletic programs make is defining supporters only by how much money they give right now. Honestly, that's so short-sighted, and is more transactional than it is relational. Consider the former student-athlete who can’t make a meaningful financial contribution today—but is willing to mentor a current player. Or the parent who can’t write a large check—but can introduce you to the company where she works. Or the alumnus/alumna who hasn’t donated—bu

🏆 CLUB & RECREATIONAL SPORTS DESERVE A BETTER WAY TO FUNDRAISE. Across colleges and universities, club and recreational sports programs are doing incredible things and having transformative experiences—often with limited budgets and significant financial constraints. And when teams need more resources, they’re often told to fundraise on their own. The problem is that these efforts can be time-consuming, inconsistent and less successful than they should be. And because the fu

Athletic organizations often begin sponsorship sales by asking one question: “What companies should we contact?” There’s a better question to ask first: “Who already has a connection to us?” Before buying lists, sending hundreds of cold emails or chasing the biggest companies in your market, take inventory of the relationships that already exist around your program. Look at your alumni. Your parents. Your board members. Your coaches. Your vendors. Your former athletes. Your d

It’s funny how time flies when you’re working your tail off. All of a sudden, five amazing years have passed since we founded...

I am not a handy person. I cannot change my oil by myself, and I know it. My main role as a child when it came to ‘assisting’ on home...

The world changed, and we needed to change with it. Does this sound familiar? We at Fundraise4U.net were fortunate to have worked...