Athletic organizations often begin sponsorship sales by asking one question: “What companies should we contact?” There’s a better question to ask first: “Who already has a connection to us?” Before buying lists, sending hundreds of cold emails or chasing the biggest companies in your market, take inventory of the relationships that already exist around your program. Look at your alumni. Your parents. Your board members. Your coaches. Your vendors. Your former athletes. Your d

I am not a handy person. I cannot change my oil by myself, and I know it. My main role as a child when it came to ‘assisting’ on home...