Your Fundraising Problem Might Actually Be a Communication Problem

When an athletic program falls short of its fundraising goal, the natural reaction is often:

“We need to ask more people.”

Sometimes that's true.

But sometimes the real problem isn't the size of the audience.  It's what you're telling them.

Consider the typical fundraising message:

'Please support our team.'

That's just an ask.

Now compare it with:

'Your support will help us purchase 30 new uniforms, cover transportation to three additional competitions and ensure that every athlete can participate regardless of their family's financial circumstances.'

Now THAT'S a reason to give.

Donors don't just want to know that your program needs money. They want to understand what their gift makes possible.

Before your next campaign, answer three questions:

1. WHAT are we trying to accomplish?

Be specific. Equipment? Travel? Scholarships? Facility improvements? Additional coaching? Tournament expenses?

2. WHY does it matter?

Connect the expense to the student-athlete experience.

3. WHAT will my gift actually do?

Help donors visualize their impact. 

There's a significant difference between:

“Help us reach our $25,000 goal," and

“Help us give 75 student-athletes an experience their program's current budget simply can't provide.”

Same campaign.  Completely different story.

And that story shouldn't disappear when the campaign ends.

• Show donors the new equipment.

• Share photos from the trip.

• Introduce the scholarship recipients when appropriate.

• Tell them about the opportunities their support created.

Close the loop.

Because today's fundraising communication isn't only about securing today's gift.

It's also about earning tomorrow's gift.

At Fundraise4U.net, we help coaches, athletic departments and sports organizations build practical fundraising strategies centered around people, relationships and meaningful communication.

Don't just tell people you need their support. Show them why their support matters.

Reach out anytime to Ted@Fundraise4U.net

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